The everyday use of technologies in people’s lives particularly social media platforms such as Facebook, Twitter, Instagram and LinkedIn has significantly changed the landscape of how charities operate.
These changes present unique opportunities for charities to communicate with individuals and companies which has not been possible before.
Charity audiences are now predominately digital natives and will start their search on the internet and other social platforms that feel familiar to them. We want charities to be prominent online when they do.
Digital Dinosaurs has been launched to provide affordable and accessible social media and PR expertise to charities enabling them to recruit volunteers and trustees, boost donations, share success stories and demonstrate the importance and impact of their work. Ultimately working towards the goal of reaching and supporting beneficiaries.
Digitally mature charities are twice as likely to report an increase in donations, with social media proving vital – charities using it report a 51% increase.
Highly digitally-capable charities are 10 times more likely to save money from being online.
Digitally skilled charities are able to save a day per week thanks to digital capabilities.